Andy Lu
Graphic Designer & Art Director Based in New York City
We're inside the C-130 plane. The cargo door is open. There are men on either side of the palette pushing it out of the back of the plane.
We cut to an aerial drone shot of a bus driving through an open desert-like area.
We cut to inside the bus, look down the aisle, and see that the bus is filled with rows of veterans.
We’re now outside the Bud brewery in St. Louis.
Cut to inside the brewery where a veteran brewer is walking through the brew house atrium, he’s carrying a case of Bud, but we can’t see the packaging.
We cut back to inside the bus, here we see close-up shots of individual veterans staring outside the windows in anticipation of what’s to come. Some of them are wearing their Veteran hats.
Cut to our veteran brewer passing by a wall of photos of past and present veterans at ABI.
Veteran walking through the warehouse with the beer.
With the camera positioned inside the truck, we see our veteran brewer load the case of Bud into the truck.
The truck door closes.
The truck door opens and two guys in gear are on the other side to unload the beer. We see that we’re on an airport tarmac.
We’re inside the plane now as the doors open and the palette is being prepared for the drop.
We’re now on the ground in Coolidge as the bus pulls up to the drop zone. The vets and Major Dan get off, they’re all looking around curiously.
There are men on either side of the palette pushing it out of the back of the plane.
We’ll capture the palette falling out of the plane from bottom-up.
We cut to the vets on the ground. They’re all looking up in the sky at what’s happening. We capture their candid reactions.
The palette sets onto the landing area.
Over the shoulder shot of a veteran cracking open the palette.
Hero shot of the camo bottle in veterans’ hands.
Major Dan and vets toasting. We end on a cheers moment between everyone.