• Work
  • Journal
  • Hello

Andy Lu

Graphic Designer & Art Director Based in New York City

  • Work
  • Journal
  • Hello

PATAGONIA 2019 EVENT RECAP

Back in February 2019, Patagonia invited me to shoot their first Grow the Outdoors event in New York City, which aimed to make the outdoors a safer and inclusive environment for diversity. Since that event, Patagonia has continued to invite me to shoot various events, some within the Grow the Outdoors series and some outside of it. Events include: Grow the Outdoors, Done in R1, Simon Charrière: Let It Flow, Adaptive Climbing Group, Regenerative Agriculture, Training for the Uphill Athlete, Brothers of Climbing: Repair Clinic, Upper West Side 20th Anniversary, Gallery Wall, and Global Climate Strike.

In addition to capturing their events, we were also invited to give a Keynote presentation on our van conversion and road trip to Color the Crag.

View fullsize DSC01254.jpg
View fullsize DSC00406.jpg
View fullsize DSC00421.jpg
View fullsize DSC00535.jpg
View fullsize DSC00600.jpg
View fullsize DSC00830.jpg
View fullsize DSC00841.jpg
View fullsize DSC01283.jpg
View fullsize DSC01387.jpg
View fullsize DSC01710.jpg
View fullsize DSC01780.jpg
View fullsize DSC01868.jpg
View fullsize DSC01892.jpg
View fullsize DSC02038.jpg
View fullsize DSC02127.jpg
View fullsize DSC02510.jpg
View fullsize DSC02697.jpg
View fullsize DSC02811.jpg
View fullsize DSC02819.jpg
View fullsize DSC02872.jpg
View fullsize DSC02889.jpg
View fullsize DSC02945.jpg
View fullsize DSC02982.jpg
View fullsize DSC04904.jpg
View fullsize DSC04939.jpg
View fullsize DSC04953.jpg
View fullsize DSC04989.jpg
View fullsize DSC05013.jpg
View fullsize DSC05204.jpg
View fullsize DSC05237.jpg
View fullsize DSC05496.jpg
View fullsize DSC05583.jpg
View fullsize DSC05599.jpg
View fullsize DSC05621.jpg
View fullsize DSC05628.jpg
View fullsize DSC07935.jpg
View fullsize DSC07997.jpg
View fullsize DSC08023.jpg
View fullsize DSC08059.jpg
View fullsize DSC08182.jpg
View fullsize DSC08240.jpg
View fullsize DSC08310.jpg
View fullsize DSC08386.jpg
View fullsize DSC08460.jpg
View fullsize DSC08563.jpg
View fullsize DSC08826.jpg
View fullsize DSC09219.jpg
View fullsize DSC09333.jpg
View fullsize DSC09345.jpg
View fullsize DSC09521.jpg
View fullsize DSC09632.jpg
View fullsize DSC03628.jpg
View fullsize DSC03740.jpg
View fullsize DSC03856.jpg
View fullsize DSC03888.jpg
View fullsize DSC05860.jpg
View fullsize DSC06041.jpg
View fullsize DSC06370.jpg
View fullsize DSC06517.jpg
categories: Photography
Thursday 12.31.20
Posted by Andy Lu
 

PATAGONIA CLIMATE JUSTICE MURALS

During the winter of 2019, Patagonia NYC celebrated environmental organizations dedicated to Climate Justice. Patagonia hired Peter Laxalt to paint murals throughout all four of their NYC store front windows - each mural linking to a different environmental partner committed to Climate Justice. Additionally, Patagonia organized their stores to allow people to voice their concerns by writing postcards to City Council Member Carlos Menchaca, Mayor DeBlasio, Governor Cuomo and House Speaker Nancy Pelosi, urging their to support the Green New Deal.

Organizations include: RISE, WEACT, American Indian Law Alliance, and UPROSE.

View fullsize DSC04797.jpg
View fullsize DSC04808.jpg
View fullsize DSC04962.jpg
View fullsize DSC04812.jpg
View fullsize DSC05001.jpg
View fullsize DSC05044-Edit.jpg
View fullsize DSC05046.jpg
View fullsize DSC05096.jpg
View fullsize DSC05113.jpg
View fullsize DSC05159.jpg
View fullsize DSC05172.jpg
View fullsize DSC05188.jpg
View fullsize DSC05240.jpg
View fullsize DSC05272.jpg
View fullsize DSC05293.jpg
View fullsize DSC05325.jpg
View fullsize DSC05326.jpg
View fullsize DSC05335.jpg
View fullsize DSC05393.jpg
View fullsize DSC05398.jpg
View fullsize DSC05418.jpg
View fullsize DSC05428.jpg
categories: Photography
Saturday 01.25.20
Posted by Andy Lu
 

ANDY'S DELI BTS

One of the designs for Andy’s Deli required a custom sleeve tag to be sewn onto the shirts. So I enlisted the help of the best seamstresses I know - my mom and her two sisters!

View fullsize DSC05493.jpg
View fullsize DSC05512.jpg
View fullsize DSC05515.jpg
View fullsize DSC05526.jpg
View fullsize DSC05540.jpg
View fullsize DSC05549.jpg
View fullsize DSC05581.jpg
View fullsize DSC03081.jpg
categories: Photography, Design
Sunday 01.12.20
Posted by Andy Lu
 

COLOR THE CRAG 2019

In 2018, my partner and I converted our Honda Odyssey, and made it our home while we made our way to “Color the Crag”, an annual climbing festival in Horse Pens 40, Alabama. (See Color the Crag 2018) In 2019, we made the same trip, but brought a few more friends along and made a few extra stops.

The purpose of Color the Crag is “… to celebrate diversity in the sport of rock climbing. Our mission is to increase access and exposure to historically marginalized communities by building relationships, encouraging leadership, and providing positive representation of climbing and physical activity among populations of color.”

View fullsize DSC07319.jpg
View fullsize DSC07545.jpg
View fullsize DSC07124.jpg
View fullsize DSC07115.jpg
View fullsize DSC07088.jpg
View fullsize DSC07192.jpg
View fullsize DSC07203.jpg
View fullsize DSC07272.jpg
View fullsize DSC07344.jpg
View fullsize DSC07383.jpg
View fullsize DSC07393.jpg
View fullsize DSC07508.jpg
View fullsize DSC07655.jpg
View fullsize DSC07789.jpg
View fullsize DSC07964.jpg
View fullsize DSC08007.jpg
View fullsize DSC08093.jpg
View fullsize DSC08097.jpg
View fullsize DSC08133.jpg
View fullsize DSC08245.jpg
View fullsize DSC08272.jpg
View fullsize DSC08308.jpg
View fullsize DSC08313.jpg
View fullsize DSC08359.jpg
View fullsize DSC08373.jpg
View fullsize DSC08450.jpg
View fullsize DSC08458.jpg
View fullsize DSC08487.jpg
View fullsize DSC08502.jpg
View fullsize DSC08635.jpg
View fullsize DSC08672.jpg
View fullsize DSC08756.jpg
View fullsize DSC08961.jpg
View fullsize DSC08996.jpg
View fullsize DSC09010.jpg
View fullsize DSC09032.jpg
categories: Photography
Thursday 10.24.19
Posted by Andy Lu
 

GLOBAL CLIMATE STRIKE

NEW YORK CITY

On September 20, 2019, millions of us walked out of our workplaces and homes to join young climate strikers on the streets and demand an end to the age of fossil fuels. Our house is on fire — let’s act like it.

We demand climate justice for everyone.

View fullsize DSC05585.jpg
View fullsize DSC04747.JPG
View fullsize DSC04671.JPG
View fullsize DSC04787.JPG
View fullsize DSC04813.JPG
View fullsize DSC04883.JPG
View fullsize DSC05477.JPG
View fullsize DSC04872.JPG
View fullsize DSC04998.JPG
View fullsize DSC05193.JPG
View fullsize DSC05096.JPG
View fullsize DSC05225.JPG
View fullsize DSC05259.JPG
View fullsize DSC05254.JPG
View fullsize DSC05300.JPG
View fullsize DSC05272.JPG
View fullsize DSC05317.JPG
View fullsize DSC05439.JPG
View fullsize DSC05824.JPG
categories: Photography
Friday 09.20.19
Posted by Andy Lu
 

TOE CONCERT

toe playing in Le Poisson Rouge (LPR), New York CIty

View fullsize DSC03812.jpg
View fullsize DSC03793.jpg
View fullsize DSC03864.jpg
View fullsize DSC03876.jpg
View fullsize DSC03922.jpg
View fullsize DSC03974.jpg
View fullsize DSC03987.jpg
View fullsize DSC04009.jpg
View fullsize DSC04013.jpg
View fullsize DSC04016.jpg
View fullsize DSC04035.jpg
View fullsize DSC04113.jpg
View fullsize DSC04142.jpg
View fullsize DSC04149.jpg
View fullsize DSC04183.jpg
View fullsize DSC04167.jpg
categories: Photography
Wednesday 08.28.19
Posted by Andy Lu
 

COLOR THE CRAG 2018

In the Fall of 2018 -shortly after learning how to drive and getting our first car- my partner and I converted the minivan that we got, and took a 10 day road trip from New York City to Horse Pens 40 in Steele, Alabama for the event, Color the Crag.

The purpose of Color the Crag is “… to celebrate diversity in the sport of rock climbing. Our mission is to increase access and exposure to historically marginalized communities by building relationships, encouraging leadership, and providing positive representation of climbing and physical activity among populations of color.”

View fullsize DSC05267.jpg
View fullsize DSC06763.jpg
View fullsize DSC04707.jpg
View fullsize DSC07023.jpg
View fullsize DSC04530.jpg
View fullsize DSC04518.jpg
View fullsize DSC04542.jpg
View fullsize DSC04548.jpg
View fullsize DSC04570.jpg
View fullsize DSC04594.jpg
View fullsize DSC06662.jpg
View fullsize DSC04624.jpg
View fullsize DSC04628.jpg
View fullsize DSC04483.jpg
View fullsize DSC04603.jpg
View fullsize DSC04966.jpg
View fullsize DSC05045.jpg
View fullsize DSC06855.jpg
View fullsize DSC05029.jpg
View fullsize DSC05178.jpg
View fullsize DSC05183.jpg
View fullsize DSC05204.jpg
View fullsize DSC05358.jpg
View fullsize DSC05373.jpg
View fullsize DSC05438.jpg
View fullsize DSC05550.jpg
View fullsize DSC05577.jpg
View fullsize DSC05732.jpg
View fullsize DSC05793.jpg
View fullsize DSC05880.jpg
View fullsize DSC05761.jpg
View fullsize DSC06176.jpg
View fullsize DSC06246.jpg
View fullsize DSC06264.jpg
View fullsize DSC06305.jpg
View fullsize DSC06309.jpg
View fullsize DSC06330.jpg
View fullsize DSC06388.jpg
View fullsize DSC06394.jpg
View fullsize DSC06504.jpg
View fullsize DSC06060.jpg
View fullsize DSC06546.jpg
View fullsize DSC04635.jpg
View fullsize DSC04501.jpg
categories: Photography
Thursday 10.25.18
Posted by Andy Lu
 

MINIVAN CONVERSION

In the summer of 2018, I converted my newly-purchased Honda Odyssey 2006 into a mobile home. Once completed, my partner and I went on a 10 day adventure, where the final destination was Color the Crag.

DSC02295.jpg
DSC02299.jpg
DSC02311.jpg
DSC02313.jpg
DSC02319.jpg
DSC02322.jpg
DSC02326.jpg
DSC02331.jpg
DSC02333.jpg
DSC02337.jpg
DSC02338.jpg
DSC02345.jpg
DSC02388.jpg
DSC02350.jpg
DSC02390.jpg
DSC02401.jpg
DSC07203.jpg
DSC07060.jpg
DSC04501.jpg
categories: Build, Photography
Tuesday 09.18.18
Posted by Andy Lu
 

EXPERIMENTAL TYPE I

View fullsize Dementia_Pupil_Photo.jpg
View fullsize IMG_2026.JPG
categories: Design
Tuesday 07.01.14
Posted by Andy Lu